Monday, April 13, 2009

Thinking Hyperlocal....a business model?

To address Jillian's last comment--about the future of journalism depending on who finds a viable business model with the Internet as their main source of revenue--please read this New York Times piece on hyperlocal Web sites delivering news.

Further if we think about creating an informed citizenry, what better place to start then focusing on communities and delivering news that individuals in the community need?

As Bob Benz said, advertising is most effective when it is local and targeted to specific audiences....same thing with news. Can we see a marriage between the two that produces a viable business model?

--Jen Lovejoy

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